Being Social isn't Just About Fun: An Examination of Personal Social Media Usage
نویسنده
چکیده
Social media are all around us, dominating the virtual landscape and infiltrating our daily lives. Usage of these primarily hedonic systems continues to expand. Past research on technology adoption and usage has prominently investigated utilitarian systems, though other findings have shown that different characteristics impact the usage of hedonic systems. Given the socio-technical nature of social media and its pervasiveness in our daily lives, this study investigates the impacts that information privacy sensitivity, presenteeism, and sociality have on a user’s attitude towards social media, and from that attitude, the impact on actual usage of the technology. The results from surveys of college student social media users finds that presenteeism and sociality significantly impact attitude, which in turn increases usage. These findings provide groundwork for expanding our understanding of hedonic technologies and the need to continue investigating technology-specific characteristics.
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